Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...

Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each. Campton and Akkurat Pro are our sans ...

Serif fonts can also be effective in branding and logo design, when you wish to lend an air of prestige and authority. For instance, if you glance at most high-end and luxury brands, such as ...