Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy that inspired other publicly-traded firms to follow suit.

As part of the rebranding, the company has introduced a new logo with a stylized "B," representing Strategy's Bitcoin focus and its distinctive identity as a Bitcoin Treasury Company. The brand's ...

The brand’s primary color is now orange, which it says represents energy, intelligence and Bitcoin.The company’s total bitcoin holdings stand at 471,107, worth around $44 billion.MicroStrategy, the ...

Founded by Bitcoin advocate Michael Saylor, the company announced Wednesday that it will now be called Strategy and described ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

Listen to this article The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor ...

Strategy posted a loss last quarter as its Bitcoin-buying spree ramped up, but word of the rebrand dominated the conversation Wednesday.

MicroStrategy disclosed in a regulatory filing on Monday that it had gone a week without purchasing any Bitcoin for the first time since early November.

MicroStrategy swung to a loss that was wider than Wall Street expected after operating expenses surged on its purchase of $20.5 billion of bitcoin.

MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo ...

MicroStrategy, the largest corporate holder of Bitcoin, announced a rebrand, shortening its name to Strategy to reflect its growing focus on digital assets ...