V.F. Corporation's turnaround struggles amid weak brands, tariffs, and retail headwinds. Click here to read my latest ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

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As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...

Across 2025 Australia’s creative, media and marketing community has once again demonstrated the power of its collective influence, using creativity, media and storytelling to help change outcomes for ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Rungta Steel has unveiled its latest television commercial (TVC), featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a high-energy film that underscores the unmatched durability and reliability ...

Taylor Swift cried offstage at her first concert after 3 fans were killed Trump moves on DC golf courses with notice to ...

Rungta Steel has launched its latest television commercial (TVC), bringing together Shah Rukh Khan, Alia Bhatt, and Ranbir ...

A growing wave of beauty entrepreneurs is bringing skincare back to basics, swapping traditional chemicals for plant-based, organic ingredients, simple formulas, and a “clean beauty” ethos rooted in ...

The Coca-Cola Company’s KO extensive roster of billion-dollar brands continues to serve as a competitive advantage and a key engine for future growth. With almost 30 brands, the company leverages both ...