Now we can put all the component pieces of CLV back together to our formula: In plain English, we can say that the Customer Lifetime Value for a given customer in a segment (could be your entire store ...

In other words, retention is the foundation for an app’s sustained growth and a pivotal part of an app’s user lifetime value (LTV). On the other hand ... and strong engagement hooks are going to help ...

Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.