In 2017 Fujifilm revolutionized the digital medium format camera with the original GFX 50S, providing a more versatile body that took the format out of the studio and into the real world. The company has now announced that it will use the same approach and GFX system design to develop its first filmmaking camera – the Fujifilm GFX Eterna.

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That sensor is "approximately 1.7 times larger" than 35mm sensors, which themselves are considered relatively big for cinema cameras.

I bet you have asked many times over the years, “When will Fujifilm make a dedicated cinema camera?” Well, my friends, today is the day. FUJIFILM

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement.

Achieving rich, true to life visuals with the large format sensor Paving the way for a new era of film production and timeless masterpiece