It's no secret that this global brand has established itself as a 'must-have' for women around the world. And now, I've seen ...

Under-eye creams can help to reduce darkness, puffiness, fine lines, and wrinkles around the eyes and help to achieve ...

A kitchen staple, olive oil is also one of the best alternatives to face makeup remover. Its virtues for dry skin are ...

It’s time to trade the outdated notion of “age-appropriate” makeup for a new routine that celebrates your beauty inside and ...

The right makeup products and techniques can make a huge difference to a woman's appearance. When done properly, your ...

These classic finds are giving Gwyneth Paltrow, Gisele Bündchen and Meghan Markle vibes, but they start at just $14. Free ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Wildfires can irritate our sinuses, skin and eyes. Here's how to care for each when it's smoky out from wind and wildfires.

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a ... We consulted multiple makeup artists and beauty enthusiasts for their go-to palettes ...

Smoky eye looks are not just for the ... Celine Dion shows us that bold makeup can still be stunning on mature skin. Smoky eyes and flushed cheeks are the perfect way to make a statement.

we’ve found that the best foundation for mature skin is the Estée Lauder Perfectionist Youth-Infusing Serum Makeup SPF 25. This foundation not only provides excellent coverage but also contains ...

WHETHER EYESHADOW IS an essential everyday step in your routine or a makeup trick saved for special occasions, an eyeshadow palette is one of the biggest and most versatile investments you can ...