PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

These classic finds are giving Gwyneth Paltrow, Gisele Bündchen and Meghan Markle vibes, but they start at just $14. Free ...

A myth I’ve heard repeatedly over my decades-long ... right on the inner corners of my eyes—it wakes up my whole face. Here’s how to add glitz to your makeup routine without looking like ...

Trust me, this small change can make a big difference in how youthful and bright your eyes appear. It’s one of those makeup tips for women over 50 that works wonders! Remember, makeup for over ...

For fuller lashes, ladies can add a few individual ones to "really make your eyes pop". One makeup artist shared the eyebrow method that is perfect for women over 50 as it can "re-establish and ...

When Laura Geller offers makeup tips for women over 40, we listen, no matter how many of her words of wisdom we already have ...

Most of us turn to makeup to give ... it on underneath their eyes. Talking about the technique, she said: “This might have worked in our 20s, but now that we're over 40, we can't use this ...

Turns out, I'm in luck—lightweight formulations and fewer products flatter my mature skin more than the layers of eye makeup ... about the best makeup for women over 50. "Opt for hydrating ...

Why Trust Us? Laura Geller shared new makeup tips for women over 40. They focus on how to achieve a smooth, glowy base and bright eyes. Keep reading for her advice and product recommendations that ...