Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Hirt said Gen Z commonly experiences historical nostalgia, a form of nostalgia where an individual may not have personally ...

In poring over Technomic’s 2025 America’s Favorite Chains data, one thing became abundantly clear: younger consumers love a nostalgic dessert restaurant brand. The report not only features America’s ...

In recent years, shopping malls – once the central hangout for teens – have seen a decline in foot traffic. Thrift stores, ...

Gen Z is here, and not just the future—they are the NOW. Born between 1997 and 2012, this group represents a significant ...

As “The Great Retiree Return” trend rises, so does the Gen Z "micro-retirement" trend. Discover what these age reversal ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?

India's beauty and personal care market is experiencing significant growth driven by a young population, social media ...

In Pakistan, Gen Z and Gen Alpha blur the lines of age-specific marketing, with the same products ... adopt a data-driven approach and monitor trends, experiment with engagement techniques ...

As Gen Z enters the office, some of them are obliterating old rules about how to dress for work. When Divya Mathur was ...

LTK's Creator Marketing Trends Report highlights the growing influence of creators in shaping consumers habits and the ...