Gen Z is expected to outspend millennials on Valentine's Day, with an average spend of $208, compared with millennials' $200.

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

This shift in the dynamics of fashion marketing can be attributed to several factors that highlight Gen Z’s increasing influence in shaping industry trends and consumer preferences. First and ...

An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation.

Meet Gen Z: a diverse generation facing rapid cultural and technological change in a hyperconnected world – one where misinformation runs rampant and trust hangs in the balance. Channel 4’s ...

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

In Pakistan, Gen Z and Gen Alpha blur the lines of age-specific marketing, with the same products ... adopt a data-driven approach and monitor trends, experiment with engagement techniques ...

As “The Great Retiree Return” trend rises, so does the Gen Z "micro-retirement" trend. Discover what these age reversal ...

TOKYO -- Global shipments of digital cameras grew for the first time in seven years in 2024, with demand buoyed by China's ...