From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

As snow falls across some states and temperatures drop, the demand for cozy, durable, and stylish outerwear peaks. According ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

so 2025 is sure to be defined by whatever she and her brand does next!” Gen Z has a significant impact on the beauty industry today; they’re the generation responsible for dictating market ...

Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the most exciting things ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

From their ultra-durable backpacks to their most recent collaboration with Skims, North Face has quickly become a go-to brand for Gen Z and Gen Alpha alike. You’ll definitely be seeing the brand ...

sister brand Oppo, which is on its third-gen foldable now, lent a hand with the hardware. Yet the Open still managed to school much bigger companies with a simply brilliant form factor, clever ...

Gen Z Aussie influencers are leading the charge ... Maddison says she thinks Aussie brands should be the ones to draw the line. 'Something I have a real issue with is there are a lot of brands ...

Between the whimsical, brightly-colored packaging, the approachable price point and the fact that the products actually work, it’s no wonder that Gen Z—and ... proves the brand isn’t just ...