Gen Z Students Are Optimistic About Higher Ed—Let’s Prove Them Right
Gen Z students want educational options that are affordable, economically valuable, and flexible. Here's how higher ed can ...
Marketing Dive8h
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...
Marketing Dive8h
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
Who What Wear on MSN15h
I’m a Gen Z Who Loves Shopping Small—12 Indie Brands I’m Keeping Up With In 2025
Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the most exciting things ...