Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the most exciting things ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

Katya told Newsweek that "the confidence boost is insane" whenever she wears her mom's clothes from the early 2000s.

Steven urges Gen Zers to simply make peace with the inevitable as they're "not special" and cannot change the future.

In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future ...

Slightly deviating from fisherman, but following the same outdoorsy mood, the parka is set to soar for Autumn/Winter 2025, ...

The Millennial-coded duck lips are being formally replaced by the "Gen Z pout." Trust: Once you see it, you won't stop seeing ...

From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

A more sinister trend may be behind the humble nasal strip becoming an unlikely must-have fashion accessory for Gen Z.

It’s quite amusing to see millennials trying to convince their Gen Z children to ‘dress better’ – and thinking they’ll ...

Nearly half’ of Gen Z and Millennial respondents in 20,000-strong Yubico survey claim to have been victims of breaches.

Kerala's fashion evolution through social media, influencers, and changing norms, from traditional to trendy, comfort-focused ...