Renowned brands such as McLaren, Mastercard and Beyond Properties leveraged the 3D holographic ad-space at the races.

The holographic screen is effectively a trio of head-up displays running the entire width of the windscreen; two for the driver to bring up vital car or journey information such as directions ...

Interior lighting aimed at reducing motion sickness. Shiny holographic dashboards displayed on windshields. And AI-powered voice ...

The holographic windshield display, exclusively integrated into Kia's EV9 electric vehicle for CES 2025, transforms the front window into a transparent screen without additional display devices.

(AP Photo/Abbie Parr) A screen showing the new BMW panoramic iDrive is displayed during the CES tech show Tuesday, Jan. 7, 2025, in Las Vegas. (AP Photo/Abbie Parr) A Holographic Windshield ...

Michelle Yeoh got her 'Everything Everywhere All At Once' co-star–and fellow Oscar winner–to make a cameo in the recent ...

The Samsung Galaxy S25 is here and if you've bagged yourself the brand's latest flagship, you'll want to protect it. We've ...

With a tagline 'Move Improved', advanced mobility technologies are introduced in a joyful and relatable story of driving ...

The European Union achieved an important milestone in its ongoing efforts to update its rules on design protection. In October, it formally adopted the EU Design Legislative Reform Package, which ...

Rather than display the map on the center console screen, some project a holographic 3D map on the windshield that blends with the view of the road ahead, offering a more in-depth and distraction ...

Shiny holographic dashboards displayed on windshields ... also touts a panoramic screen and infotainment system filled with a variety of entertainment apps. Online reservations for the car ...