and in this piece I would like to focus on how retailers are losing the millennial marketing game. I’ve been speaking and writing about millennials for a while, and with good reason. By 2020 ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

Certain pockets of moms, such as multicultural or new parents are even more receptive to mobile marketing than other demographics (see story). At the same time, targeting is trickier with millennial ...

Joel Steckel, a marketing professor at New York University, told me marketers have to talk differently to millennials than they did generations past because the context around them is different ...

The Millennial generation in the UK has swelled to more than 13.8 million members (the youngest of which will have recently turned 17). With such a large group to target, marketers need cost-effective ...