The irony is that if the companies really wanted to be like Apple, the best thing would be not to turn up at CES at all. But ...

CES 2025 runs from Tuesday, January 7 to Friday, January 10, 2025. Those are the official show dates, although many ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

The best tech tutorials and in-depth reviews Try a single issue or save on a subscription Issues delivered straight to your ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.