Nike has always known how to perfectly merge functionality with style, and the Nike Pegasus Premium "Atmosphere" sneaker is ...

The Pegasus Premium is the latest in line to blur the lines between athletic functionality and casual fashion. After all, ...

The Nike SB PS8 "Black/White" sneakers are officially here. One can purchase a pair for $120 on the official website of Nike, ...

Kobe Bryant has an iconic line of sneakers with Nike that are popular to this day. Here is a ranking of Kobe Bryant's 10 best ...

Nike is poised to elevate its iconic Air Zoom Spiridon lineup with the debut of the striking “Black/Metallic Silver” colorway ...

Other shoppers have added, "I bought these without even trying them on. They were the most comfortable high tops I own," and ...

Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path in the year ahead, all in dedic ...

What's more, Nike's legacy franchises, like the Air Jordan 1s, Dunks, and Air Force 1s, lost their cool factor. The business was producing too much of these, leading to excess promotional activity.

With rivals launching more comfortable, better cushioned shoes, Nike has been fighting back, shelling out money to introduce new products such as Air Max 95 and to promote staple franchises such ...