Nike has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.

The sneaker features a full synthetic upper with synthetic overlays, an exposed carbon fiber plate, cable loop speed lacing, ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

Citi has downgraded Nike Inc.'s stock to neutral from buy, citing the challenges facing the sneaker maker as it attempts to get back on track.

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Boxes of Nike sneakers by the railroad tracks might make a strange sight in rural Arizona. But they're a telltale sign of a ...

DICK’S Sporting Goods and Nike will welcome more than a dozen of the NFL’s best players, many with local ties, to the DICK’S Sporting Goods location in Lakeside Shopping Center Friday through Sunday.

In addition to having all of the hottest sneaker releases, Foot Locker is offering early access at certain on-site ...

Savers (and lovers) rejoice. Because Nike is selling Men's and Women's Jordan Post Slides for only $22 right now just in time for Valentine's Day. That's 26% off the normal retail price of $30. Nike ...

LSU coach Brian Kelly is rebutting claims made on national television that he showed minimal interest in Greg Brooks Jr.’s well-being after the defensive back’s ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...