No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

The barrage of ads focused on trans kids playing youth sports motivated the Republican base as Democrats struggled to respond ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

An effective messaging strategy is a cornerstone of a successful political campaign. Unfortunately, Vice President Kamala ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

Here’s The Independent’s breakdown of the best, worst, the most absurd and the downright weirdest ads of 2024 in the final ...

The former president and other Republicans have spent tens of millions on ads demonizing trans people and attacking Kamala ...

Vice President Kamala Harris couldn’t win Wisconsin, Michigan, Nevada or Arizona. But her party still did: Democratic Senate ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

In San Francisco, votes are expensive — but Chinese votes come at a premium. For media ads in Chinese outlets alone, ...

Here’s The Independent’s breakdown of the best, worst, the most absurd and the downright weirdest ads of 2024 in the final week of the campaign. Much has been made of Harris’s approach to ...