Presenting complex technology in simple and engaging terms starts by understanding your audience and their level of tech ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Launching over 50 products globally is a voyage that tests every facet of marketing insight, from understanding diverse ...

College Fix contributor Virginia King is a student at Texas State University pursuing a degree in communication studies with ...

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...

In the fast-paced world of e-commerce, efficiency and accuracy are paramount. With countless products, categories, and ...

The international vice-president of marketing at the audio equipment maker’s parent company, Harman, tells Tim Healey that it ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Chief marketing officer and co-founder Ebba Arnred highlights Play'n GO's out-of-the-box marketing approach to the US to ...

Despite its goal to offer a better-for-you option with lower calories and less sugar, Lunchly has faced criticism regarding ...

Aster DM Healthcare’s Rahul Kadavakolu dives into the design, data, delivery, digital and demand elements of healthcare marketing.