The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

These days, having a strong social media presence isn’t just a bonus for businesses in Abu Dhabi—it’s a necessity. Whether ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the ...

Social media platforms like Facebook are using AI-driven algorithms to manipulate users' feeds, making it impossible to know ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...