As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

Social media is redefining how consumers discover and trust products and companies, brand leaders said at a March 9 event at ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Creators are no longer willing to rent their audiences from Instagram, TikTok or Spotify. They want ownership — and they’re taking matters into their own hands.

If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...