Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

We are accelerating RTL Group’s transformation in a challenging economic environment," says CEO Thomas Rabe. "Our streaming services continue to grow dynamically." ...

Flush with political ad dollars and anticipating a deal-friendly environment, moguls are eyeing big moves to roll up ...

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

Two marketing execs have announced their upcoming departure from Fetch TV. Sam Hall and Sue Brenchley are stepping down from their roles with the company in December.

This year’s Healthcare Marketing Impact Award winners blend innovation with tried-and-true classic strategies.

DirecTV launched a new FAST service called MyFree DirecTV. FAST networks are growing in popualrity as SVOD subscriber grwoth ...

A new study, by the University of Bristol and Ipsos, adds to mounting evidence showing gambling marketing needs much stricter national regulation.

Simon-Hollis will oversee a comprehensive marketing strategy that will cover all aspects of the brand's businesses, Tastemade ...

Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers it, ...

Major gaming companies usually release a new console about every six or seven years. Microsoft and Sony released the Series X ...