Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

We are accelerating RTL Group’s transformation in a challenging economic environment," says CEO Thomas Rabe. "Our streaming services continue to grow dynamically." ...

Flush with political ad dollars and anticipating a deal-friendly environment, moguls are eyeing big moves to roll up ...

Free-to-air advertising is still the most influential advertising medium for older generations, while the medium doesn’t even ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

per details shared with Marketing Dive. “Deals of Desire” features familiar actors in vignettes that parody fan-favorite TV shows. A trailer promises “dramatic” deals on toys, tech, fashion, home and ...

TV advertising has always been about reaching the masses, but Connected TV (CTV) takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver.

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

Two marketing execs have announced their upcoming departure from Fetch TV. Sam Hall and Sue Brenchley are stepping down from their roles with the company in December.

This year’s Healthcare Marketing Impact Award winners blend innovation with tried-and-true classic strategies.