Walmart's early Black Friday sale includes some incredible TV deals, but these LG OLED deals aren't likely to last until the ...

Golf News Net (GNN), a leading golf media company focused on news and entertainment content, and TVIQ, a leader in global CTV ...

A new study, by the University of Bristol and Ipsos, adds to mounting evidence showing gambling marketing needs much stricter national regulation.

In her role, Sivajee will oversee research, communications, brand performance and lifecycle marketing for TEGNA’s local TV ...

Paramount Global ’s streaming division posted a second straight quarter of profit, boosted in part by net customer additions ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Warner Bros. Discovery ( WBD) will report third quarter earnings before the bell on Thursday as the media giant struggles ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Marketing 101: Terry Crews, Common ... were building out a full-fledged entertainment division to assemble a slate of ...

This paper reveals how the music and soundscapes used in toy commercials are reinforcing rigid gender norms. This research is particularly relevant given the ongoing conversation about gender ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.