The Toy Book®, the leading trade publication serving the North American toy industry since 1984, officially reveals the winners for its inaugural Pulse of Play ...

These days, BLUEY is everywhere — including the toy aisle! LEGO just announced a BLUEY collection is coming soon.

The British Toy & Hobby Association (BTHA) and Circana presented their annual industry insights at London’s Toy Fair. Held at Olympia London from the ...

Curious what your pet would do if they were running the show? We have a feeling these things would be top of their list!

They’re making Bluey LEGO. Depending on whether or not you have young kids, that is either the most exciting news imaginable ...

Dance mode activated! Fans of the animated show Bluey and LEGO have something to celebrate: The LEGO Group and BBC Studios have announced a partnership that brings Bluey's world to LEGO. This marks ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

As part of a new collaboration, and the first ever LEGO Bluey sets will be released this summer — for real life!

Bluey is getting its first LEGO sets, with six items from LEGO 4+ and Duplo ranges launching this year as part of a new ...

Six new "Bluey"-themed LEGO sets will make a 2025 debut across the LEGO 4+ and LEGO DUPLO brands, according to a company news release. The LEGO "Bluey" toys will be unveiled in the spring.

With its 4+ and Duplo collections, Lego is aiming to appeal to younger audiences and has revealed six themed pieces based on ...