These Revised Guidelines Redefine Birth Years for Millennials, Gen Z, Gen Alpha, and Gen Beta
The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...
Gen Alpha Is Poised To Transform The Marketing Landscape
Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.
Move over, Gen Alpha: 2025 marks the start of the Gen Beta era
Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd ...
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Parenting Gen Alpha
Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.
Material World: Coach, Gen Phoenix Set to Share the Stage at CES
Gen Phoenix and Coach will share the stage at CES 2025 to showcase the fruits of their collaborative labor in the sustainable ...
Opinion
Engaging Gen Alpha online—how young consumers’ digital habits can influence marketers
As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...
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Common Gen Alpha slang words with their meanings: A guide for parents
If you are a new generation, it is essential to stay up to date with the latest Gen Alpha slang words. Check out the latest ...
A new generation begins in 2025, marking the end of Gen Alpha
The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning ...
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Move over, Gen Alpha: 2025 marks the start of the Gen Beta era
Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation “will inherit a world grappling with major societal ...