The Black Music Action Coalition (BMAC) convened once again at Los Angeles’ Beverly Hilton last night for its fourth annual awards gala, celebrating stars including Usher, LL Cool J, Gunna and more during an evening meant to uplift the Black community and honor some of its most supportive stars.

LL COOL J and Usher were among the honorees saluted Thursday night by the Black Music Action Coalition at the organization’s fourth annual BMAC Gala. As BMAC co-founder/president/CEO Willie “Prophet” Stiggers noted, the event isn’t about “celebrating record sales, streaming numbers or other accolades. It’s the intersection of activism and music.”

Willie “Prophet” Stiggers realized that the music industry is fueled by Black talent, but lacked an organization that provided overall guidance and support for artists and creatives. A life-long advocate for justice,

Gala was held September 19, 2024 at the Beverly Hilton in Los Angeles. The awards ceremony hosted by Kenny Burns celebrated passionate artists, executives, and activists who are pivotal changemakers in championing racial equity and social justice within their community,