A producer of components for car companies Kia, Hyundai and Genesis, Hyundai Mobis revealed a next generation of head-up display at the CES technology show in Las Vegas.

Automotive heads up displays (HUDs) have been around as far back as 1988, and while they’ve gotten brighter and more colorful over the years, even today’s most sophisticated implementations still feel a bit primitive.

Mobis integrated a series of projectors under the vehicle's dashboard, and at CES 2025, the company shared a prototype of the technology through Hyundai Mobis' KIA EV9 with the 'transparent display' which offers a new kind of vehicle-to-driver experience.

Hyundai Mobis unveiled a full-windshield holographic display at CES 2025, allowing critical information to be projected onto the windshield. The commercialization of this technology is expected by 2027.

Hyundai Mobis Co., the auto parts unit of South Korea's Hyundai Motor Group, has showcased a groundbreaking holographic windshield display technology at CES 2025, the company said Thursday. The holographic windshield display,

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.