In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

The iPhone 16 Pro Max saw a couple of major improvements to its camera setup, gaining a new 48MP Fusion camera as well as a 48MP ultrawide lens. The Fusion camera worked faster than its predecessor, resulting in faster focus and no shutter lag. The ultrawide camera introduced higher resolution than the 12MP sensor Apple previously used.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a step above the Dell Pro (Premium), which is…better than XPS, Inspiron, and Latitude?

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever. One such phone maker is OnePlus, which just released its latest smartphone globally: the OnePlus 13.

A new report claims that Apple will shrink the Face ID Dynamic Island on the iPhone 17 Pro using metalens camera tech.

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.