Meta Platforms has been offering European Union an ad-free subscription option for about a year to comply with the continent’s strict data privacy rules, but regulators had accused the company of giving people a false choice. The company said in a blog ...

Meta Platforms Inc. is rolling back ad targeting for European users in a bid to address European Union concerns over the company’s subscription model.

Meta, under legal pressure in the European Union over a binary 'pay us or consent to ad tracking' choice it currently offers regional users of its social networks Facebook and Instagram, is changing how its regional ad business works again.