With the next generation of consumers quickly approaching the age where they can make informed decisions about their money, marketers are desperate to connect with them—now. Teens are chronically on ...

What if your multicultural marketing strategy is missing the mark—not because of the creative, but because of where and how you deliver it? In advertising, the spotlight often shines on representation ...

This report outlines the advancements in video measurement, highlights the challenges in fragmented media environments, and discusses the strategic balance between performance and brand-building.