Following three consecutive years of sitting in second place, Tayto overtakes previous leader Cadbury, to become Ireland’s ...

The Paddy Power Comedy Festival returns to Dublin this week, bringing belly laughs to Iveagh Gardens and Whelan’s… and a ...

RTÉ has announced a major sponsorship deal with online retail giant Very for the upcoming Irish edition of the international ...

We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this ...

Since 2009, it is estimated that Accenture Digital, now called Accenture Song, splashed out in the region of $900m buying up ...

A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging ...

The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and ...

Effectiveness Tip: Trust is built through consistency and visibility. Use OOH to show up regularly and reliably in your ...

James Byrne, marketing manager, PML Group with this week’s Out \\ Look on Out of Home. Vodafone has emerged as the leading ...

Vodafone Ireland has teamed up with Grey London to unveil The Toymaker, a new brand campaign designed to reposition the telecoms giant as a trusted broadband provider for Irish homes. The ad, created ...

It’s that time of year when the team at Adworld Towers takes a well-deserved break. We will of course be updating the website ...

RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to ...