The first animated Transformers movie in close to four decades, Transformers One, from Paramount and Hasbro Entertainment grossed $3.36M from Wednesday fan shows (7PM) and Thursday previews (5PM). That figure beats out a slew of family movie previews including that of Paramount’s IF ($1.

Paramount’s “Transformers One” doesn’t seem primed for a breakout start after earning $9.56 million from 3,978 locations across Friday and preview screenings. That puts the animated prequel on track for a $26.

In a surprise twist, the Bots are getting squeezed by Beetlejuice Beetlejuice at the weekend box office. Transformers One was expected to open to at least $30 million to $35 million in North America.

Well, this wasn’t expected, however, it’s still early in the weekend. Transformers One is currently pacing lower than expected for a $26M opening off a $9.7M first day (inclusive of $3.36M previews) at 3,

There’s more than meets the eye at the box office this weekend. Paramount and Hasbro’s “Transformers One,” the franchise’s first fully animated film since 1986, has made $3.36 million in Thursday previews at the box office.

Paramount's animated film must find a way to turn its strong reception into a rebound in the weeks ahead The post ‘Transformers One’ Off to Slow $26 Million Start at Box Office appeared first on TheWrap.

Paramount/Hasbro Entertainment's "Transformers One" is looking to keep the September momentum going at the box office, earning $3.36 million from Thursday preview and advance fan screenings as it expands to 3,