Sales and marketing - HBR - Harvard Business Review
Aug 21, 2023 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
A Great Sales Pitch Hinges on the Right Story - Harvard Business …
May 21, 2024 · In sales, the key to persuasive storytelling is to suspend your own judgments about why other people should buy, sell, or highlight your product or service. This is not to say …
A New Way to Compensate Sales Teams - Harvard Business Review
Mar 15, 2024 · I talk to hundreds of sales leaders each year at B2B companies of all sizes, and a common theme has emerged: Although the business environment is completely different than …
How to Improve Your Sales Skills, Even If You’re Not a Salesperson
May 22, 2017 · At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself. Here are some strategies for …
Can AI Assistants Add Value to Your Sales Team? - Harvard …
Sep 3, 2024 · AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, …
5 Skills Every Salesperson Needs to Succeed - Harvard Business …
Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …
A Better Way to Link Sales and Marketing - Harvard Business Review
Authors Prabhakant Sinha, Arun Shastri, and Sally Lorimer—principals at the global professional-services firm ZS and coauthors of The Harvard Business Review Sales Management …
Sensemaking for Sales - Harvard Business Review
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and …
The 5 Things All Great Salespeople Do - Harvard Business Review
Dec 18, 2018 · The best salespeople know they’re the best. They take pride in their art form. They separate themselves from the rest of the pack regardless of circumstance.
The Sales Learning Curve - Harvard Business Review
The sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers. …