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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed results.
10 marketing predictions for 2025 as new era of productivity dawns
Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like streaming TV, gaming and retail media continuing to broaden their canvasses for brands.. Even as the macro picture seems robust, the people making the industry gears turn aren’t seeing a corresponding resource windfall.
6 campaigns that signaled a creative resurgence in H1 2024
Jul 10, 2024 · Signaling the vibe shift, 2024 began with people still buzzing over a headline-grabbing stunt from the holidays, when Pop-Tarts introduced a pastry mascot to its college bowl game that was willfully sacrificed as a meal for the winning team.
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
How a focus on performance marketing has cost brands trillions: …
Oct 10, 2024 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand.
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Inside Athletic Brewing’s marketing as reach expands for …
Jan 6, 2025 · Netflix and chill. Athletic’s new campaign looks to build on the brand’s rapid growth. Since its 2017 founding, it has grown to a top 20 U.S. brewery and now holds about a fifth of market share in the nonalcoholic beer category, per details provided by the company.
Adam Driver turns 5-star Amazon reviews into theatrical …
Nov 20, 2024 · In three of the campaign’s initial spots, Driver narrates reviews of a plush seal, a Dutch oven and — in a minute-plus ad — a banana slicer that has found viral success over the years. In the ads, a suited Driver sits on a leather chair in front of a Christmas tree, Amazon boxes and a pianist playing a version of “O Tannenbaum” reminiscent of …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when discussing the company’s latest earnings results.; Long-term sports partnerships are a pillar of the strategy, with leadership calling out recently extended agreements …