A mission statement is a declaration of what makes the business important. By design, it guides the actions of the employees and draws in customers by creating direction by explaining what the …

Business plans help entrepreneurs maintain focus on their goals and shape the day-to-day running of a new business. Learn how to create one for your online store.

Brand values should reflect the company’s mission, vision, and personality. Develop a brand style guide: A brand style guide is a document outlining visual guidelines for the brand including typography, …

B2B and B2C ecommerce businesses use different approaches, but both have shared values that lead to long-term growth and profitability.

Social commerce is changing the way we shop. Explore key trends, platforms, and strategies to leverage this growing ecommerce channel.

Ready to create an ecommerce store? Here's how to create, set up and launch a profitable store.

For most companies, innovation happens in the cloud. The ability to move and scale quickly make it the ideal space for businesses to grow. This applies doubly to ecommerce businesses, which must keep …

A mission statement fits into the summary section. For an internal plan, this area should remind the business owner and any employees about the whys and hows of operation. A good strategy for …

Marketing isn’t just for B2C brands, it can be employed for B2B as well. Learn 7 marketing strategies to help Manufacturers increase sales.

With BigCommerce you can easily design a beautiful online store that showcases your brand and drives conversions.