Sales and marketing - HBR - Harvard Business Review
Jul 7, 2021 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
A New Way to Compensate Sales Teams - Harvard Business Review
Mar 15, 2024 · Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to …
A Great Sales Pitch Hinges on the Right Story - Harvard Business …
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will …
How to Improve Your Sales Skills, Even If You’re Not a Salesperson
May 22, 2017 · At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself. Here are some strategies for …
5 Skills Every Salesperson Needs to Succeed - Harvard Business …
Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …
How Generative AI Will Change Sales - Harvard Business Review
Mar 31, 2023 · Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine …
Why Founders Need to Focus More on Sales and Marketing
Oct 2, 2024 · In this episode, you’ll learn how to hire for early sales roles, design compensation, and lay a strong foundation for a growing sales team.
Sensemaking for Sales - Harvard Business Review
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and …
The 5 Things All Great Salespeople Do - Harvard Business Review
Dec 18, 2018 · It’s not a coincidence that the top salespeople in your company are probably at the top of the leaderboard year in and year out. Some may think it’s because certain people have …
The Sales Learning Curve - Harvard Business Review
The sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers.