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msu.edu
https://brand.msu.edu/logos
Logos | MSU Brand Studio | Michigan State University
The Spartan helmet and other official MSU trademarks are a distinctive visual shorthand for the name “Michigan State University.” When used in a way that represents the university, our marks are treated like logos and should align with the standards for their use as marks.
msu.edu
https://brand.msu.edu/downloads
Downloads | MSU Brand Studio - Michigan State University
Downloads. Download MSU logos, marks, graphic elements, color palette and templates here. Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to …
msu.edu
https://brand.msu.edu/logos/identity/spartan-helmet
Spartan Helmet | MSU Brand Studio | Michigan State University
Spartan Helmet. The Spartan helmet is a simple, strong and iconic mark that symbolizes Michigan State University. MSU students, faculty, staff and alumni around the world refer to themselves as Spartans. All MSU administrative and academic units may use the Spartan helmet.
msu.edu
https://brand.msu.edu/logos/identity/university-seal
University Seal | MSU Brand Studio | Michigan State University
The official seal of Michigan State University represents the university’s founding in 1855 as the nation’s premier land-grant university and its legacy of democratizing higher education. College Hall — Michigan State University’s first academic building — is at the center of the seal.
msu.edu
https://brand.msu.edu/logos/identity/wordmark
Wordmark | MSU Brand Studio | Michigan State University
The Michigan State University wordmark is the standardized graphic representation of the Michigan State University name. It is a custom-designed mark that emphasizes the words “Michigan State” to provide immediate identity recognition and to enhance readability.
msu.edu
https://brand.msu.edu/stationery
Stationery | MSU Brand Studio - Michigan State University
Consistency in design, color and type is important to reinforce the university’s identity. All university stationery (except for Intercollegiate Athletics) must display the Michigan State University wordmark and university seal as specified. No additional visual marks may be used.
msu.edu
https://brand.msu.edu/logos/identity/spartan-block-s
Block S | MSU Brand Studio | Michigan State University
Michigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms.
msu.edu
https://brand.msu.edu
MSU Brand Studio | Michigan State University
Download logos, marks, graphic elements, color palette and templates here. See the appropriate section of the site for guidance on use. Read More
msu.edu
https://brand.msu.edu/visual/typography
Typography | MSU Brand Studio - Michigan State University
Metropolis is the primary brand font for MSU. Approachable, modern and versatile, yet classic, Metropolis embodies MSU’s open, collaborative and forward-thinking spirit. As of August 2024, Metropolis is the only typeface approved for use in the ‘Part of’ campaign.
msu.edu
https://brand.msu.edu/logos/identity
Identity Standards for MSU Trademarks - Michigan State University
Identity Standards for MSU Trademarks. To provide immediate brand recognition and to connect university units with the Michigan State brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards.

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