A fake luxury brand: The payless experiment
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YouTubeYTB EpicCams
A fake luxury brand: The payless experiment
In 2018, Payless pulled off one of the boldest marketing pranks ever — turning cheap $30 shoes into “luxury” pairs worth hundreds, just by changing the name to Palessi. Influencers, celebrities, and fashion lovers fell for it instantly. Proof that branding can sell anything. #PaylessExperiment #LuxuryPrank #InfluencerFails # ...
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Payless Shoes
payless.caribbean (@payless.caribbean) - Shop the Stylish Back to Work Shoe Collection at Payless
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